Keith Spilsbury – Strategic Director, Woolcool

  • Keith Spilsbury is Strategic Director of The Wool Packaging Company and a major shareholder. He has over 30 years’ experience in sales and marketing, having held senior UK and European management positions with international companies such as David S. Smith PLC, Cookson PLC and Perstorp AB. His experience covers materials handling, packaging, logistics and distribution, with clients including Coca-Cola, Astra Zeneca, GSK, Ford, Premier Foods, BAE Systems and British Nuclear Fuels.

    Today, Keith’s hands-on management expertise and strategic planning skills have enabled success in the genuine commercialisation of a Natural Material – Wool, establishing The Wool Packaging Company and its product Woolcool® as a brand leader for sustainable insulated packaging within the global Pharmaceutical sector.


    Title: Created by Nature, Driven by Science

    Synopsis: This presentation will highlight the very real credibility of natural materials in this case, sheeps’ wool, as a genuinely high-performance alternative to manmade insulated packaging materials.

    Keith will touch on the external drivers facing the pharmaceutical sector today, including legislation, waste reduction, sustainability etc. He will demonstrate how passive insulated packaging made from natural materials is already raising the bar in temperature control performance, making it a very cost-effective alternative to more expensive active packaging solutions.


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