Fredrik Elg – Managing Director , Pracipio Ltd

  • Marketing and sales growth planning and insights executive with experience across industries, notably pharmaceuticals but also financial services, FMCG, dairy, automotive, professional services and the wider healthcare industries. Broad experience in design and sourcing of business insights research for strategic and tactical decision making as well as associated analytics, including experimental design, multivariate stats and simulation.

    Specialties: Growth planning, Strategic marketing and planning, Business development and commercial assessmenets, Sizing and structuring, Targeting, Forecasting, Marketing optimisation, Market(ing) research, Interaction design, Systems engineering and System dynamics simulation.


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